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Artificial Intelligence’s Role in Business Growth

There is more to artificial intelligence today than meets the eye. Whenever “artificial intelligence” is mentioned, it’s safe to bet that one of the first things that come to mind are stuff in Hollywood films, computing, and gaming. The thing with this innovation is that it actually is an effective and feasible tool in helping you grow your business. And as every method is discussed in this article, you then will realize that you should have been utilizing AI earlier.

1 – Digital Advertising

In the current trend of advertising, businesses and companies put in tons of effort as well as resources in coming up with advertisements for brand creation and promotion and every business owner or manager can’t deny that. Thanks to the relatively new concept of digital advertising and AI, there’s no longer a need to do the heavy lifting. The fact is you conveniently can hire and pay for the services of an artificial intelligence expert and let this individual use his magic to do a digital transformation of your brand. Through a digital transformation, there’s a certain projected increase in your sales leads, plus the fact that you will be able to save a lot of time and effort in doing marketing.

2 – Customer Service

One of the areas in which businesses and companies seem to lack new strategies and methods for efficiency is customer service. Thanks to the wonders of artificial intelligence, you now can grab the best opportunity to incorporate the principle of personalization in your entire marketing strategy; in other words, you have the power to hand out more personalized experiences for your customers. For instance, it may be impossible to dedicate one personal assistant to each client of your company, particularly in purchase assistance or addressing complaints; but that could change if you can use AI personal assistants or at least chatbots that serve as replacements for actual humans in customer service.

3 – SEO

Arguably the biggest contribution of artificial intelligence in search engine optimization is the convenience of voice search. As a matter of fact, many things you use today for convenient communication and access to the web are attributed to AI’s voice search innovation. Just think of technologies you use Cortana, Siri, and Alexa. Those names make life convenient for many people but they wouldn’t be here without artificial intelligence. As for your business, AI is a great tool for content marketing. No, we’re not talking about content spinning or mass page building. You must understand that AI as used in content marketing isn’t really about creating thousands of articles in one click. It’s much more sophisticated than that, say the use of automatically generated content for customizing news feeds and taking advantage of predictive intelligence.

Lastly, don’t be too concerned about your lack of knowledge in AI since you easily can hire an artificial intelligence expert to help you with the entire process.

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